A / RedX alternative Subscription vs auction · Per-deal economics

Same leads. New rules.

RedX is the cheapest, most established subscription option for expired-listing data. 140,000 agents pay roughly $69.99 a month for it. Most of them know the data is shared with every other subscribing agent in their market and dial as fast as they can to compensate. ListingHammer is built for the brokers who would rather pay more per lead, dial only one of them, and pull from a wider catalog -- valuations and pre-foreclosures included, not just expireds.

B / Direct comparison

Side by side.

Dimension	RedX	ListingHammer
Pricing	$69.99/mo flat subscription	Per-lead auction; pay only on wins
Lead exclusivity	Shared with every subscriber in market	Single winner, full data
Lead categories	Expireds, FSBOs, pre-foreclosure (data only)	Valuations, pre-foreclosure, foreclosure, expireds, FSBO
Valuation requests	Not offered	Highest-intent category, live within minutes
Time to floor	Daily refresh	Minutes from MLS or court filing
Bidder verification	Open subscription	Licensed brokers and agents only
Distressed-lead compliance	Bidder's responsibility	Cooling-off + opt-out tokens enforced at auction layer
Outreach automation	None native; Mojo Dialer add-on	Optional Schiller CRM integration
Refund policy	Subscription not refundable	Bad-data refunds within 24 hours

C / Stay or switch

When RedX is still the right call.

If you are an early-career agent doing 200+ dials a day on a tight budget and you are willing to compete on speed alone, RedX remains hard to beat at the price. You will hit the same numbers as five other agents in your market; you accept that as the trade. The economics work for one type of agent, and they work.

When the auction makes sense.

You are a listing-focused broker with a higher conversion rate and a higher commission per close. You would rather pay $150 to $400 once for an exclusive valuation request in a hot ZIP than $69.99 every month for an expired list shared with every other agent in town. Your time is worth more than the price difference; your closing rate makes per-lead economics favorable.

You also want categories RedX does not offer at all -- live valuation requests, distressed inventory with the compliance rails baked in -- and a defensible audit trail (DNC, TCPA opt-outs, per-channel contact attempts) that lives at the brokerage level, not on each agent's personal dialer.

Same leads. New rules.

Side by side.

When RedX is still the right call.

When the auction makes sense.

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